How many pages should a small business website have?
Every guide gives a different number. We counted pages on 99 real local business sites: the median was 37. A formula for yours, and the town page rule.
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Worked examples and plain answers.
How AI decides who to name, what actually moves it, and what the work costs. Written for owners rather than marketers, so no acronyms and no jargon you would have to look up. Worked examples are run on our own properties, never on somebody else’s business.
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Not getting emails from your website contact form?
Usually the form works and the email does not. Why form notifications land in spam, the From address trap, and the fix, with data from 122 businesses.
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Why is my website not getting leads? Check these 5 things
We checked 122 local business websites and 29% could not count a single lead. The five places enquiries get lost, in the order to check them.
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Do I need a website if I have a Google Business Profile?
We fetched Google Maps listings as the crawlers behind ChatGPT, Claude and Perplexity. Every page had zero readable words. What that means for you.
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What a web design contract should say, from the client’s side
We read five free web design contract templates from the client’s side. None we could read in full covered the domain, account access or redirects.
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Who owns a Wix, Squarespace or Webflow site, and can you leave?
Whoever holds the account owns the site. What Wix, Squarespace and Webflow let you take if you leave, and what stays behind, from their own help pages.
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Website subscription vs paying once: what you actually own
Ownership set out line by line, a three year cost comparison, when paying once wins, and the four ways a monthly arrangement goes wrong.
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What to send your web designer before they start
Six things block a build, in the formats that actually work. Plus a folder layout, a phone photo shot list, and how to share passwords safely.
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How to get your website back from a designer or agency
Take the backup first, then the domain. The five assets, how to check who holds each, the ICANN transfer rules, and how to escalate if they go quiet.
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Do I need a website if I have a Facebook page? What crawlers see
We fetched three Facebook pages as a crawler and got one readable word each. Facebook also blocks the AI bots that fetch pages mid answer.
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Questions to ask a web designer, and the answers to listen for
Eight questions, with what a good and a bad answer sound like, how the risk shifts by supplier type, and the four lines to get in writing.
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How long does it take to build a website? Where the weeks go
Four to eight weeks is the standard quote. We split a six week build into calendar time against worked time and show where the weeks actually go.